It’s not bleeding enough: why 2017 is taking me away from the things that keep me safe

If it bleeds, it leads.

In journalism, what’s most important goes first—on the front page, in the first words of a headline, in the first sentences of a paragraph. Find what will hook the reader and then let the information fan out through the story, all the way down to the least impactful (but still relevant) information.

The last two years, after looking at pages of manuscripts, I’ve told my fair share of established and budding authors: It’s not bleeding enough. 

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The value in unpopular blogs

Have you ever published a blog that no one paid attention to?

I have.

It's one of the most disheartening experiences, especially when I feel like I'm really putting my soul and guts on the line. Two likes and one share from my aunt in Michigan later, this blogging thing can really get a gal down. Despite being a cheerleader of content marketing for the past four years, it has seemed like my own personal blogging efforts have been quite useless. Some of the people I admire most online have thousands (if not a few million) followers. If their simple two-sentence share gets 45 comments in a three-hour timeframe, why can't my bleeding-heart blog get me anywhere?

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Where [BOOKS] belong in your sales funnel in 2016

What and where you put content in your sales funnel matters. Whether you're in content marketing, inbound marketing or just regular, old-fashioned marketing, the elements that you use to court a prospective customer matter a lot. Today I want to look at a few places where I think self-publishing a book makes sense as part of a company's marketing initiatives.

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Human Marketing: A Manifesto

I believe in usability. I believe in accessibility. I believe in transparency. I believe in meeting people where they are. I believe in acknowledging where I am. I believe in seeing my talents for what they are, my business for what it is and is not and my clients for what they can and can never be to me. I believe the most important person in my life is the person standing right in front of me.

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