Human Marketing: A Manifesto

I believe in usability. I believe in accessibility. I believe in transparency. I believe in meeting people where they are. I believe in acknowledging where I am. I believe in seeing my talents for what they are, my business for what it is and is not and my clients for what they can and can never be to me. I believe the most important person in my life is the person standing right in front of me.

I believe people want better lives and are always searching for a magic cure. I believe companies who promise a magic cure should be sent directly to hell.

I believe in generosity. I believe in working long days. I believe in telling my clients when I’m on vacation and having resources lined up to take very good care of them while I have sunk my technology to the bottom of the Atlantic Ocean.

I believe that no two persons are the same, and therefore what I offer to the world must not—under any circumstances—make anyone feel like just another repeat customer.

I believe my grandmother was right. I believe words are beautiful. I believe even the staunchest businessperson welcomes the opportunity to experience feelings that are inspired by words and knowledge. I believe in sharing what I know without expecting anything in return.

I believe in abandoning e-books and blogs when people have no time to read them—no matter how poignant/relevant/inspiring the content may be. I believe in phone calls when you’ve had a hard day. I believe in cocktails when you’ve had a tough week. I believe in surrendering agendas.

Most of all, I believe in humans. And I believe they’re who we should be seeking to reach every day.

This originally appeared here on LinkedIn.