"Carol's website has 1 million unique visitors per month," I told my friend at dinner. "She doesn't need traditional publishing anymore. If anything, traditional publishing needs her, which is why she had five different book agents come to her in 2015, begging her to write a book."
My friend, a retired publishing veteran, slowly sipped her coffee and smiled at me, nodding in agreement.
It's time to talk about the big secret in traditional publishing
In 2009, five employees and I hauled 10,000 copies of a self-published book to an air-conditioned U-HAUL storage container.
We were publishing my boss's book. A human factors engineer, he was intrigued by the idea of becoming a publisher, so he hired a team to produce a book about human error (of all things).
It felt like we learned everything the hard way.