Self Publishing Step One: Stall like your life depends on it (and then ask for help)

The past week I've been stalling on writing my book. I've offered to do 101 different things for people around me. I'll do anything but look at the first draft of my outline. But it wasn't until I remembered that I'd promised to blog about my experience that something changed.

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Why self publishing is attracting established authors

In 2009, five employees and I hauled 10,000 copies of a self-published book to an air-conditioned U-HAUL storage container.

We were publishing my boss's book. A human factors engineer, he was intrigued by the idea of becoming a publisher, so he hired a team to produce a book about human error (of all things). 

It felt like we learned everything the hard way. 

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