If you glance at a list of TED talks about storytelling, you’ll get any subject from Twitter fiction to “a better way to talk about abortion,” and everything (and I mean everything) in-between.

In other words—even the so-called experts have a hard time defining the concept of storytelling, why it’s so powerful, and most importantly—how and when to do it.

How do you define something humans have done since the beginning of… humanity?