recipe publishers need to chill out
/Sometimes following a recipe feels like a tactical assignment on how to dodge pop-up ads.
I love some quality food photography.
I love cooking.
I love trying new recipes.
But you know what I don’t love?
Feeling like I can’t live up to the recipe—or anything in life—after scrolling through a recipe.
I don’t need pictures of how to stir a pot (literally or figuratively).
I don’t need pictures to remind me that your manicure was last week and mine was some time in 2016.
I’m here because I need food.
That’s why I clicked on a link to this recipe that now makes me question all of my life choices.
Cooking isn’t scary.
So stop making recipes so ridiculously lengthy, frightening and over-produced.
Do you know how much forgiveness is naturally built into the cooking process?
With the generous exception of baking powder and baking soda, it’s really, really tough to under-do or overdo an ingredient in a recipe.
What matters most in the kitchen?
That the chef knows how to extend love to themselves first.
After that, everything else falls in line.